The Brief
Introducing a new level of intensity to Privilee's studio offering with CRANK. As a regionally established leader in high-performance training, CRANK brings its signature energy, precision coaching, and results-driven classes to the platform. We needed to deliver an abstract initial teaser to keep viewers guessing and impactful launch content to communicate the partnership.
The Storyboard
Working with a freelance Content Creator to capture the essence of the studio, a detailed set of storyboards were produced. For the teaser it was key to capture the descriptive elements of the beginning of a CRANK class, using ASMR sound to capture the viewers' attention without revealing any branding. For the launch video I focussed on highlighting the group class vibe, intensity and aesthetics.
Teaser
Launch
Social
Digital
Credits:
Creative Director: Tom Wrench
Photographer & Videographer: Artur Parkenenko
Designer: Isra Elagib
Marketing: Lucy Lynch
Partnerships: Robyn France