The name Parallel 53 is derived 

from the Latitude and Longitude of

the city of Manchester. 

Visitors to the city of Manchester will

notice the lack of sunshine.

So I thought what better way to make the logo ironic than adding a sun and then halfing it, as a true representation of the city.

Social media was the key to promoting the festival, social media assets were produced and posted to announce the list of acts and venues

Large scale posters added

to sites all around Manchester