Charli XCX for boohoo is a campaign focused on promoting a collaborative fashion collection and interactive editorial content. Supported by several international launch parties, blogger events and social media campaigns, digital product mailers, alongside the custom designed micro site.


We wanted to get to know Charli, what better way than a quick-fire round of THIS OR THAT. Hand drawn animated elements were produced to emphasise Charli’s personality.  

Product email produced supporting the onsite sale of the Charli XCX for boohoo collection items. 

Food & Wine Menu - Charli XCX NYC Launch Event
Cocktail Menu - Charli XCX NYC Launch Event

“boohoo's largest collaboration to date with international pop star and style icon Charli XCX”

Launch party email produced to support the campaigns launch taking place in Brooklyn NYC. 

Charli XCX - The Ultimate 90's Night Out!
Charli XCX - Prom Night!

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Social media GIF's created from Charli's personal polaroids. 

All content was created for and is the property of boohoo.com.

This page identifies the work produced by myself.