Charli XCX for boohoo is a campaign focused on promoting a collaborative fashion collection and interactive editorial content. Supported by several international launch parties, blogger events and social media campaigns, digital product mailers, alongside the custom designed micro site.
We wanted to get to know Charli, what better way than a quick-fire round of THIS OR THAT. Hand drawn animated elements were produced to emphasise Charli’s personality.
“boohoo's largest collaboration to date with international pop star and style icon Charli XCX”
Launch party email produced to support the campaigns launch taking place in Brooklyn NYC.