A multiplatform teaser and marketing campaign produced for Skin Deep, the UK’s largest selling tattoo publication. The campaign was formed around the celebration of the 20th Birthday party. Short teaser videos were produced leaking elements of the party, links were mailed out from a secretive website over a period of weeks.
The website was then re-launched with a new design, embedded with a HTML supported animation and further information about for the full release of the party.
Tickets were then produced which contained graphics from the ‘fire’ and ‘ice’ teaser videos, the ticket an attendee received decided which entrance to the party they would take.